By: Suria binti Mohd Sidin 2009854728
Today Public Relations practitioners can’t avoid the fact that media has rapidly changed from printed towards new media or familiarly known as ‘going online’. New media is here to stay and take over control.Nowadays anyone and almost everyone is going blogging. There’s plenty of searching engine. We can’t live in today’s world without knowing YouTube, Face book and twitter. Even Social Networking sites became the stage of corporate organization to expose themselves towards its public and extend their business. Public Relations practitioners should take advantage of this opportunity and medium of new media to help the organization that they represent.
Blogging is one of the trends accepted nowadays. Plenty of people blogging daily and it is stated that 175,000 blogs were created daily. Blog has become mainstream. Bloggers are not just teenagers but somehow there were grandma generation also involve and actively blogging with topics that they in love with! To others it might be nothing. However to Public Relations practitioners this could be EVERYTHING. Blog were important as public were crucially searching for information and citizens of journalist are easily found in this world of blogging.
Another important point should be pay attention by those public relations out there was always make sure their corporate blog always updated, remains relevant, avoids hype, and is continually being linked to other influential blogs in your online community. Lastly, and most importantly when creating a corporate blog, do make sure you are doing it for the right reasons. In long-term it will benefit you and the organization itself.
Next step is going Podcasting. It is the second most likely used by public to get updated information. Podcasting conclude controlled production and messaging. Inexpensive, affordable and consider excellent for promoting problems and solutions. Not to forget it is measureable.
While eagerly conquering the world thru new technology, it is important to know that you should utilize other social media outlets such as MySpace, Google + and many more. Your PR team will work with you to capitalize on these new media outlets to maximize their effectiveness for your company.
In the end, you should stay real, honest, avoid hype and never try to represent something that is not from you or your company. Always remembered that you were dealing with public or community that can see Astroturf from miles away and they are wise too.
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