Week 7 ::Common Words Work Better in New Media Public Relations::

By: Zahirah Binti Abdul Rahim  2009685048

New media public relations are more about the message than content. When we put the message above content creation, there’s a common lesson that will help you build a better relationship with your publics. By lose the jargon and technical words and replace them with common speak can let audience understand the message.

There are two benefits of avoiding jargon in New Media Public Relations. First, by using common words can humanize your message. Mean by, this will let the audience find it easier to connect with your message. For example, an Air Asia flight mishap on skidded off runaway on 10 January 2011, Air Asia need to explain everything regarding the mishap to the audience. Before they explain to audience, the spokesperson of Air Asia must refer to Air Asia’s engineer to know what the problem is. Thus, here surely there are lot of jargon and technical words in engineering will be use to explain the problem.  Therefore, public relations people are the one who needs to replace all engineering technical words into common words, so that all audience can understand the message.

The second benefit of avoiding jargon in New Media Public Relations is common words typically carry more imagery than technical words or jargon, which hides vividness. Using common words will help you draw a better, more complete image of a topic you’re pitching to your audience. It doesn’t matter if he or she is a reporter, editor, stakeholder or costumer.

Common words work better in New Media Public Relations. Besides connecting with your audience better, and providing them with a more colorful understanding of your content, you just might be more persuasive. The common word means more to an audience than the fancy ones.

http://www.getsocialpr.com/2010/08/23/common-words-work-better-in-new-media-public-relations/

Week 6 ::Six Facets of the future of PR::

By:  Suria binti Mohd Sidin  2009854728

Public Relations have their own problems called as PR problem. The science and art of PR is about influencing perceptions. PR is just personnel who build good relationship between organization and clients. PR build perceptions of the world around them based on the inputs received. Those inputs include traditional media, daily experiences, conversations, interactions and others. Today PR entails being involved with every aspect of how people encounter information and make sense of it. It is far more about being engaged in the flow of messages through an intensely networked world than it is about formal communication. The traditional domain of PR is swiftly changing.

10 years ago very few people had a personal email account, mobile phone or internet access. The graphical web browser with which we spend so much of our lives interacting didn’t even exist until late 1993. Today, the nature of how information and messages flow and people build perceptions of the world in which they live is entirely different to how it was just a decade ago. There are 6 facets that our rapidly changing world will influence future PR industry

1.Client Expect More

Clients have become vastly more demanding in their dealings with their professional services providers. Clients are seeing their PR agencies and marketing peers as readily replaceable commodities. This makes it very easy for the client to replace them. The future belongs to those firms that can successfully engage their clients in true knowledge-based relationships that are based on deep mutual knowledge, and a high degree of collaboration in achieving outcomes.

2.Media is Transformed

Mass media will never disappear. Societies are bound together by having a common reference point to discuss and engage with. Yet at the same time, media is fragmenting into a multitude of channels and perspectives.

3.Business is a conversations

Consumers are people, and they expect to be treated like people. Companies also happen to employ people. It is extraordinary that companies have always chosen to communicate with the formal, stilted, self-promoting language of the press release and corporate brochure. Organisations must enable human conversations, between the humans that work for them, and the humans who buy from them. While this is fraught with challenges, there is no question that customers will flow to companies with which they can have human interactions, and move away from companies that persist in presenting unassailable formal corporate faces to the world.

4.Information flows in every dimension

Information flows from organisations and their agencies to the media and on to the masses. Now information flows in all directions. News Corporation bought the social networking site MySpace in July 2005, because that is where information is now flowing. PR has traditionally been rooted in the world of words. While that will remain important, the new skills required to play in a world driven by other media forms will be critical.

5.Transparency is a given

Do not expect to be able to hide anything. The old catch-cry of ‘information wants to be free’ remains true, and now it has the means to escape. In this world PR is not about hiding or manipulating the truth it is about providing access and being open. Know and expect that the truth will come out. The only way to gain trust, to be credible, is to be transparent. It is an immensely challenging shift to make. Yet those who do not truly believe this will soon find a day when their credibility and livelihood disappears.

6.Influence Networks are at the heart

As mainstream media becomes an ever-smaller part of our information input, organisations need to understand and get involved with the influence networks that really form decisions. People form opinions and make decisions primarily from the input of the people around them that they know well and trust. PR will become largely about how to identify, access and influence the key influencers either individually or by understanding how influence networks are structured.

http://www.rossdawsonblog.com/FutureofPR_Dawson.pdf

Week 6 ::e-Ethics in e-Commerce::

By: Mohd. Hafiz bin Badruddin  2009604858

People are well familiar with the term e-commerce and having lots of activity with e-commerce. But some of them might not know what the ethics in e-commerce are.  The crime in e-commerce is too many as the number of online buyers keeps on growing.  There are no rules in e commerce but there are e-ethics for e-commerce.

First is to post your business policies. People in e-commerce are virtual people. But they need to trust each other in dealing with something. A business policy is a must to ensure trust developing especially from the seller to the buyer. Be straight at the first start to the costumer. Then you must honor your policies. Keep your promise. Do not promise anything that cannot be done. If you plan to have money back guarantee so do it. It is not ethical to break your policies.

Do not create agenda. For example laptops: only $9.99. But when the people click on it, it just rubbish. Do not lie or loll your costumer. No one likes to be fool and it is a waste of time and an insult to the individual intelligence. Then protect your buyer’s privacy. If you have a list of your buyers, do keep their email well. Do not sold or pass them to other marketing data company. You should at the first place stated in your policies which is your name is private and confidential. And prove it. People hate to have spam in their mails.

Finally make sure your site is secure. In e – commerce business, you will have almost full info of your client such as address email, credit card number and others. Due to that, it is your responsibility to protect it. Well secured your website with fire wall, anti malware and others. Your costumer will totally upset if they knew your site is not well protected.

E-commerce and ethics is vital, it is about responsibility and trust buildings. No tricky in business, just straight away in giving information. Make sure your clients are happy with the services to ensure long lasting in the nature of e-commerce. 

http://www.w3-edge.com/weblog/2005/12/e-ethics-in-e-commerce/