By: Zahirah Binti Abdul Rahim 2009685048
New media public relations are more about the message than content. When we put the message above content creation, there’s a common lesson that will help you build a better relationship with your publics. By lose the jargon and technical words and replace them with common speak can let audience understand the message.
There are two benefits of avoiding jargon in New Media Public Relations. First, by using common words can humanize your message. Mean by, this will let the audience find it easier to connect with your message. For example, an Air Asia flight mishap on skidded off runaway on 10 January 2011, Air Asia need to explain everything regarding the mishap to the audience. Before they explain to audience, the spokesperson of Air Asia must refer to Air Asia’s engineer to know what the problem is. Thus, here surely there are lot of jargon and technical words in engineering will be use to explain the problem. Therefore, public relations people are the one who needs to replace all engineering technical words into common words, so that all audience can understand the message.
The second benefit of avoiding jargon in New Media Public Relations is common words typically carry more imagery than technical words or jargon, which hides vividness. Using common words will help you draw a better, more complete image of a topic you’re pitching to your audience. It doesn’t matter if he or she is a reporter, editor, stakeholder or costumer.
Common words work better in New Media Public Relations. Besides connecting with your audience better, and providing them with a more colorful understanding of your content, you just might be more persuasive. The common word means more to an audience than the fancy ones.
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