Week 1 ::Technology Public Relations in Turkey: A Fast Growing Market ::

by: Zahirah binti Abdul Rahim  2009685048

This article is basically discussed about the technology of public relations (PR) in Turkey. Turkey, with its population on the rise, is one of the fastest growing technology markets in the world. In this article stated that according to BMI (Business Monitor International), Turkey will be one of the best expending technology markets in the world between years 2009-2014.

Public Relations services are found in every industrial area of globalizes world and that is happening in Turkey. Because of the fastest growing technology market in Turkey, PR has become one of the most essential parts in Turkey. PR sector in Turkey gained importance through the changing rules of national policies from a closed economy to the free market economy. This transformation directly influenced the PR business throughout the country.

As I reviewed this article it stated that the Turkish Technology market was around USD 45 billion (USD 28 billion ICT Market and USD 15 billion Consumer Electronics Market) in 2010. Many international technology companies are keeping an eye on the Turkish Technology Market and this is because Turkey is the only country that hosts all five major international technology retailers (Best Buy, Media Market, Electro World, Darty and Saturn). Some of the companies already in Turkey and some of them are planning to enter the market. Most of them heavily demand PR services in Turkey. That is why technology PR has become one of the vital parts of PR in Turkey. At this point, new media technologies became a handy tool for PR in servicing their clients. With utilizing the high tech PR, the company can manage the reputation and perception of their company in the Turkish market.

In Turkey there are 25,000 foreign companies operate as investors. There are thousands of international technology companies as well. Since communication and personal relation are vital, many practices in PR and media relations in different countries show similarities to build the relationships. However, it should be noted that Turkey’s cultural, religious and traditional characteristics are determinant in communications.

In my opinion, Public Relations in Turkey started to not only monitor the conjuncture in global PR sector, but also try to keep up the rate by utilizing new media technologies. Due to Turkey’s big and dynamic economy and with its young population shows that they can be one of the leading technology markets in this new era. And this proves that when there are lots of opportunities in growing markets, thus PR will become one of the heavily demand in that field. Malaysia nowadays struggles in growing market and I guess Turkey is one the best instance for Malaysia in becomes a country that giving opportunities for those prepared. And at the same time, this can let PR’s in Malaysia become one of the most essential parts in our country. 

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