Week 7 ::Common Words Work Better in New Media Public Relations::

By: Zahirah Binti Abdul Rahim  2009685048

New media public relations are more about the message than content. When we put the message above content creation, there’s a common lesson that will help you build a better relationship with your publics. By lose the jargon and technical words and replace them with common speak can let audience understand the message.

There are two benefits of avoiding jargon in New Media Public Relations. First, by using common words can humanize your message. Mean by, this will let the audience find it easier to connect with your message. For example, an Air Asia flight mishap on skidded off runaway on 10 January 2011, Air Asia need to explain everything regarding the mishap to the audience. Before they explain to audience, the spokesperson of Air Asia must refer to Air Asia’s engineer to know what the problem is. Thus, here surely there are lot of jargon and technical words in engineering will be use to explain the problem.  Therefore, public relations people are the one who needs to replace all engineering technical words into common words, so that all audience can understand the message.

The second benefit of avoiding jargon in New Media Public Relations is common words typically carry more imagery than technical words or jargon, which hides vividness. Using common words will help you draw a better, more complete image of a topic you’re pitching to your audience. It doesn’t matter if he or she is a reporter, editor, stakeholder or costumer.

Common words work better in New Media Public Relations. Besides connecting with your audience better, and providing them with a more colorful understanding of your content, you just might be more persuasive. The common word means more to an audience than the fancy ones.

http://www.getsocialpr.com/2010/08/23/common-words-work-better-in-new-media-public-relations/

Week 4 ::New Media versus Traditional Public Relations - The Net is Now::

By: Normah binti Hassan  2009459324

We can’t deny that good public relations are keys to the success of any business. Nowadays many organizations are using more new media rather than traditional public relations. Traditional public relations focused on print ads, articles, radio and television commercials, interviews and press conferences. Today's the influence of new media are growth rapidly among publics. It creates more business opportunity and also become a good medium to spread information about their products and events. It can be done through social media such as facebook and also email, blogs, internet marketing and more.


Generally, a strategic marketing plan must include these new media tools. Now, it’s hard to find any company without a website, and more and more consumers are depending on the internet to get the information.


Previously, a public relations firm needs to pay attention about what the journalist write on news papers or what media might report on their consumers. Today, through the internet, everybody has a voice. People rely more and more on internet news to get information on current events. They look to on-line product reviews and recommendations to determine what products they are going to buy. They depend on bloggers and internet columnists to provide them insight into almost every situation.


These new forms of media have taken traditional public relations and turned it upside down. Based on the article, those smart companies are capitalizing on the new media, and putting together blogs, joining online communities and discussions and keeping their websites fresh and current.


Furthermore, Public relations firms are giving more effort in creating e-mail campaigns and internet advertising. They are now realize about the big influence of new media, so they develop strategic communications plans that rely less heavily on old fashioned media and journalism, and more on the word of mouth impact that internet marketing generates instantly. This kind of strategic marketing is allowing newer, younger companies to quickly take over market share that more old fashioned companies don't even realize exists.  


In conclusion, any companies that want to be more succeed in their business need to focus much more on the new media versus traditional public relations. They need to generate an online presence and maintain it the same way that one does their own image. Companies need to develop websites, where the public can learn about them and organize a strategic communications plan that focuses on what the web says about their business, their products and even their personal reputation. Everyone know that the internet is very much a "right now" medium, so it is strategic marketing to constantly update the on-line presence and make sure that it is not relying only on  traditional public relations.


http://ezinearticles.com/?New-Media-Versus-Traditional-Public-Relations---The-Net-is-Now&id=2438982

Week 4 ::Creating buzz: New Media Tactics Have Changed the PR and Advertising Game::

By: Azasyazana binti Azizan  2009698944

Nowadays, we can see there are a lot of communication developments around the world. The establishment of the new media these days has changed numerous strategies used in the PR field and advertising game. As the communication has highly developed, the need in using the internet and new media also increase.

The public relations are pulling ahead of advertising as the architect of buzz. There are also options for the companies in investing for their benefits. They choose to invest in "viral games" and "contextual marketing" rather than primetime events. So adding a few dollops of buzz as a PR tactic can't possibly hurt, even though some of it may be stealthy. There is a dark art called "astroturfing" which the responsible PR pros won't touch and experimental.

The term ‘Buzz’ here means the modern variant of gossip which is a combination of marketing communication and public relations in a highly networked world. The world bypassing print media for its first contact with news, through text messaging than voice via mobile phone, and a world in which e-mail-circulated stories and chat room postings travel faster than a newsletter or a press release. A new set of communication tools has now upstaged trusted old ones, and yet the communicators should agree with it. Besides that, people nowadays more trusted on the PR rather than the advertisement towards an issue occurred in ones’ company.

There are two factors causes the shifting which is the changing of technology and the struggling global economy. People are now looking for the new media venues and new tactics in order to advertise their products and services rather than other media. According to Ries, “word of mouth is the real secret weapon in building a brand. But how do you get the first mouth started? The media is a great place to start. You don’t need traditional media for that.”

In the pre-internet days, getting TV audiences to call a toll-free number to enter a sweepstakes is important for integrated marketing communications (IMC). This looks more creative and interesting than ordinary media used. The communications between audiences also become effective since it leads to s direct communication.

The new PR may sound rebellious and anarchic, but those who demand it are intensely focused on measurement, which can also happen in real time. Marketers who are looking for life beyond the 30second commercial are monitoring clickthroughs, and the time spent on product pages.

http://findarticles.com/p/articles/mi_m4422/is_6_21/ai_n13677970/

Week 3::Learn To Love The (Shallow, Divise, Unreliable) New Media::

By:  Syazwani binti Abd. Latif  2009296982

This article is taken from The Atlantic Magazine which is being published in the United State of America. It was written by James Fallow. For this article, Fallow had interviewed several people who had made big impacts in the journalistic world. Even though the article is quite lengthy, I found out that the contents are amusing and some even surprises me. Who could have guessed the scenario in a well-developed country’s media world is actually very chaotic and full of frenzies.

It is said that the journalistic world is nowadays filled with people who are market-minded and only think about profit making instead of keeping their virtue in telling the truth to the public and educating them. It is destructive but yet unavoidable. One statement made by the notorious face of Nightline on ABC, Ted Koppel, who said that “we are no longer a national audience receiving news from a handful of trusted gatekeepers; we are now a million or more clusters of consumers, harvesting information from like-minded providers” really interests me in a very ironic way. As the end-user of the media, I do believe that we are now being treated as customers who demand for sensational stories, not necessarily informational ones. In simpler words, the more controversial a story is, the more valuable and sought after is the story. Just like the US President, Barrack Obama, stated that it is difficult to keep everyone to focus on the future plans because those are not the things that is being portrayed on the modern media.

Fallow stressed on the importance of the media people to re-embrace their roles as information providers and not only think about business and profit making. Journalist, especially, must obligate themselves to make the news interesting and try to resist from sliding into the infotainment age. We all can see clearly now that the newspapers are falling dramatically as the primary news and information sources. This happened when the Internet was invented. Through the Internet, the public get what they want but actually not what they should have. However, censorship on the Internet is definitely impossible. The world of the Internet is vast and borderless; too wide to be controlled by anybody.

But it does not means that the job for journalists will be easier because to maintain attracting new users to visit the site is eventually hard and media people must know their key role which is to provide surprise for the users to keep waiting and wanting for more. With each new unique story they feature on the sites, this will keep the users engaged and intrigued to stay loyal with the sites.

Nevertheless, the rise of the Internet does not mean that newspapers and television are doing a poor job in delivering information for the public. Internet has some drawbacks as well such as fake information and unreliable sources. Mostly, the news reported on the newspapers and televisions are more trustworthy.

According to Fallow, the development of the new media will bring several worries to everyone. He said that this will become an age of lies, idiocy, and no facts can be trusted anymore. Plus, the media will no longer be able to cover all stories thoroughly due to the fast speed of, mostly, everything! Furthermore, our capabilities as the users to think and making accurate decisions will also depreciate because of the distractions done by the new media.

Yet, to me, it is still too early for us to judge and discriminate the new media. Yes, they might bring some negative impacts towards us as the users but I believe that when it comes to development and modernism, we must face certain degrees of sacrifices in order to move on to a higher level of quality in our lives. In fact, information is vital and without the media, we can never get any information. Without information, what is there left for us in order to move forward.

http://www.theatlantic.com/magazine/archive/2011/04/learning-to-love-the-shallow-divisive-unreliable-new-media/8415/3/?single_page=true